Persuasive Campaign Essay Example | Topics and Well Written Essays - 1250 words

Persuasive Campaign - Essay eccentricFor example, diabetes and hypertension patients are put into consideration during the harvestingion since the high societys research and development squad establishes a antitheticaliated product for that particular group of people (p.2). Arguably, the Morning Flakes product is classified into the different categories to ensure that all the neglected niches acquire the benefit of dining on healthy cereals during their meals. Methods of merchandise the product The research and development process of the persuasive thrusts The survey undertaken by the companys R&D team revealed that most of the population in developing economies comprised of the baby-boomer generation who are currently living at bottom the range of 50 years. Marketing campaigns seek to enhance a companys penetration to the consumers at both the local and the global platforms (p.39). Bearing such findings in mind, the research study enabled the team to shelve a proposal seeki ng the management of to produce a product that would serve the segment necessitate of these groups of people. Most important was the fact that the team discovered the generations financial prowess, which communicated a train of enhanced benefits to the organization if the production, processing, and marketing campaign programs would seek to serve the needs and wants of the mature segment. During the companys research and development process, the companys employees realized that most of the poor families in the global societies lacked elementary meals because of the costs executed to such products. Further, lack of knowledgeable information from the media prevailed as a key restraint to the desired level of marginal consumption. The campaign processes and strategic approaches to the products marketing It was evident that the companys campaign teams would market its standardized and customized Morning Flakes products in symmetry to the specific segments needs and wants. Subsequen tly, an exploratory survey undertaken in the developing economies revealed that the ageing population had financial prowess compared with the younger generations. The researchers strategically established that the needs and wants of the consumer groups in the developing and underdeveloped economies matched mainly because of their financial status. Further, the marketing campaign teams sort to use differentiated advertisement approaches that suited different global cultures, but included the potential benefits that each of the demographic categories would accrue through the consumption of the cereals (p.119). The strategic implementation of actionable advertisements in boob tube and radio media seemed the most appropriate method to achieve the consumers desires, draw their interests, and engage them on lasting sensory faculty on the products availability. The process of marketing campaigns for Morning Flakes cereal products is saliently executed in accordance to the target consum er groups, the economic and social status, the standards of living, and the societies standards of living. Ideally, the marketers embrace the process of persuading the consumers to purchase the cereals through the execution of favorable marketing campai